BIMA, the leading provider of mobile-delivered insurance and health services in emerging markets, receives the very first Telemedicine License ever attributed in Ghana by the Health Facility Regulatory Agency in cooperation with the Ministry of Health.
BIMA’s mHealth service brings affordable health advice and care to under-served consumers and revolutionises access to healthcare in Ghana. The license is a major step in recognising telemedicine as a standalone health service and in setting standards of best practice in Ghana.
There is a severe shortage of primary health services across Africa. According to the OECD, there is at most 1 qualified physician per 1,000 people in Ghana, and the combination of soaring population and rising urbanisation is driving higher demand for health care services, particularly as non-communicable disease such as diabetes and hypertension continue to rise.As the health needs change in Ghana, new and innovative models create the potential to bring significant benefits to patients, along witha rapid transformation of the healthcare sector.
BIMA Doctor illustrates this transformation on the healthcare sector,with BIMA being the first telemedicine provider in Ghana to receive a licence from the Health Facility Regulatory Agency (HeFRA),a Ministry of Health (MoH) agency with the mandate to license all health facilities in Ghana. BIMA Doctor uses disruptive mobile technology that digitises the user experience to deliver convenient, affordable and quality health services across the county.From as little as GHȼ3 per month, BIMA Doctor subscribers can enjoy unlimited calls to a medical practitioner to seek advice and medical consultations over the phone.The tele-doctor service began operations in 2015 and has since registered around 100,000 customers.
Christina Tuemmers, Ghana mHealth Division Manager explains “Receiving this licence is a confirmation of the high clinical standards and customer service that underpin the delivery ofthe BIMA Doctor service, it is the consecration of two years of development.” Dr. David Sunu, Chief Medical Officer of BIMA Doctor adds, “BIMA Doctor has a team of medical practitioners who are licensed by the Medical and Dental Council to practise medicine in Ghana. The team receives periodic training on telemedicine protocols to ensure the highest standards of medical quality. While delivering an affordable service, we also have a series of rigorous quality assurance measures in place to deliver a world-class medical service.”
In Ghana it is common for patients to travel considerable distances or sacrifice hours waiting in a clinic before seeing a doctor. This, along with the high cost of consultations, often prevent people from seeking medical help. BIMA Doctor saves customers’ money on transportation, consultation and lost income for the day, providing an immediate medical advisory service before the customer’s health condition worsens. Fever, sore throat, skin problems and diarrhoea are among the most common customer ailments. In most cases, the issue is resolved during the consultation. If the situation requires further investigation, or if there are signs/symptoms of severity, the patient is then referred to a hospital.
Damien Gueroult, BIMA Ghana Country Manager, reveals “We are proud of this milestone recognizing the quality of our service, but we really believe we’re just at the start of this journey. We continue to enhance our telemedicine service and foresee increasing synergies with our insurance offering to provide a comprehensive health coverage to every Ghanaian”.In the past couple of months BIMA Doctor has added new features to enhance service delivery and customer satisfaction. For example, BIMA has launched a health coaching program delivering targeted health content via SMS and IVR, and now also provides e-prescriptions via SMS as well as access to Specialists (Dietician and Gynaecologist) though its call centre. A BIMA Doctor App will also be launched in July 2018 to offer additional value-added services to customers.
BIMA (Milvik Ghana Ltd) uses mobile technology to deliver affordable insurance and health products to under-served customers in emerging markets, families who cannot access these vital products through traditional channels. BIMA’s technology platform creates a paperless experience and enables scale, while its agent force distributes products and provides customer education. This tech-enabled approach is the key to BIMA’s growth, reaching 26 million customers in 15 markets across Africa, Asia and Latin America.
BIMA Ghana launched its operations in 2010 with the mobile operator Tigo. Through this partnership, BIMA provides 1,8 million Ghanaians with insurance. In 2014, BIMA also launched own-branded insurance products to widen access to all Ghanaian families. BIMA offers life, hospital and accident insurance policies underwritten by Prudential Life, and BIMA Doctor services, providing medical advice over the phone. BIMA’s mission is to provide affordable, easy-to-use and accessible insurance and health services to under-served families to protect them against unforeseen circumstances.